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+ servings
Pulled Beef

Smoked Pulled Beef With a Coffee Rub

Slow cooked Flat Iron Steak seasoned with coffee-based rub turned into an incredibly tender and flavorful pulled beef.
Course Main Course
Cuisine Australian
Prep Time 15 minutes
Cook Time 4 hours
Resting Time 2 hours
Total Time 7 hours 15 minutes
Servings 4
Calories 353kcal
Author Dean "Schuey" Schumann


Pulled Beef:

  • 2 lbs 1 whole Flat Iron Steak you can use Butler’s Steak or Oyster Blade

Coffee Rub:

  • ¼ cup ground coffee
  • 1 tbsp dark brown sugar
  • 2 tbsp cayenne pepper
  • 2 tbsp garlic powder
  • 2 tbsp paprika
  • 2 tbsp onion powder
  • 1 tbsp ground cumin
  • 1 tbsp kosher salt


Coffee Rub:

  • Combine all rub ingredients, mix thoroughly and transfer to a rub shaker to make applying it easier

Pulled Beef:

  • Take the beef out of the fridge around an hour before smoking and trim off the hard outer silver skin.
  • Apply coffee rub from roughly 12 inches above the meat.
  • Set up the smoker by lighting up a half full chimney starter with lump charcoal. Once it is fully alight, place it into a well created in the charcoal ring with unlit charcoal.
  • Place a few chunks of cherry and pecan wood around the lit charcoal, not touching the lit fuel.
  • Put a drip tray on the deflector plate to save on clean up after the cook.
  • Once the smoker is stable at 250°F, place the beef into the middle of the cooking grate and insert an internal meat probe.
  • Let the beef smoke for around 4 hours in total, until it reaches an internal temperature of 160°F.
  • Wrap the beef in some foil with half a cup of warm beef stock and put back on the heat. Start probing the beef for tenderness. When you feel no resistance from sticking a metal skewer in, you know it will be time to rest. This will take another couple of hours and the internal temp will be between 200°F to 210°F.
  • Open the foil and let the steam off for about 10 minutes, then wrap up the beef in old towels and place into a cooler to hold for two hours.
  • Transfer all of the juice and the beef to a tray and pull apart.

To serve:

  • My favorite way is in tacos.



Sodium: 1951mg | Calcium: 65mg | Vitamin C: 9mg | Vitamin A: 1221IU | Sugar: 4g | Fiber: 2g | Potassium: 958mg | Cholesterol: 161mg | Calories: 353kcal | Trans Fat: 1g | Saturated Fat: 6g | Fat: 14g | Protein: 48g | Carbohydrates: 11g | Iron: 7mg