Smoked Turkey Rub
This bbq turkey rub is super easy to make and is perfectly balanced to complement the flavor of smoked turkey.
Traditional flavors and herbs with a little BBQ kick make this our favorite rub for turkey.
Sometimes it’s hard to find the right balance to suit everyone, but this dry rub pretty much nails.
The best turkey rub
This is a great base rub for smoking turkey that can be adjusted to your tastes and also can be used on other proteins.
It’s a mix of smoked paprika, brown sugar, salt, pepper, thyme, rosemary, mustard powder, garlic powder, and onion powder.
You can use it on a spatchcock turkey, like we do in our smoked turkey on a pellet grill recipe or any poultry.

Here are a few tips on how to tweak it:
- This rub is perfect for turkey and chicken alike. If you wish to use it on pork, double the paprika and sugar quantities and add a little chili to taste. I recommend starting with a ¼ teaspoon of cayenne at first.
- Make sure you rinse after wet brining your turkey, or reduce the salt in the rub
- If you feel it is lacking the ‘kick you in the pants’ type heat that you like, you can add some chili into it. I do stress starting small and building up. A little goes a long way when using chili.
- If you find there’s too much of a smokey flavor, you can use normal paprika, or to give a slightly sweeter taste, go the sweet paprika.
- If you want to use this on beef, remove the sugar and double the salt and pepper amounts used and half the paprika and you’ll be good to go.
Using the rub
For a 12lb whole turkey, I recommend using 3-4 tbsp of the dry rub. I don’t typically measure out the rub though, just apply an even coating.
I think the most common mistake for people new to smoking, and also some who have been doing it for a while, is they actually rub on their dry rubs.

Don’t do it. A dry rub should be evenly sprinkled from a distance of around 12″ above the protein to get a uniform and even coverage over the meat.
Make sure you shake the rub up before each use and you’ll get the same taste every time.

In reality, you should remove the meat from your fridge, trim it if needed and apply the rub while it is cold.
One of my favorite ways to use this rub is to mix it through room temperature butter, then cover the turkey in the compound butter. Get the compound butter under the skin and inside the cavity.
When you smoke turkey at hotter temperatures, applying rub directly to a turkey will result in dry skin so using the butter as a hydrating agent helps to create beautiful golden brown and crispy skin.
It’s a good practice to leave the meat out for a while so the rub can start drawing moisture from the protein’s outermost layer to help bind the rub to it.
You can also lift the skin and spread some rub under the skin to get even more flavor.
Storage
For storage purposes, I tend to transfer any remaining rub into an airtight container as the sugar content generally cakes up, and the whole rub turns into a spice brick, you can loosen this up with a fork but by storing it correctly, you eliminate the needs to loosen it the next time you need it.
Recipes to use this turkey rub on
- Whole Smoked Turkey
- How to Smoke a Turkey on a Pellet Grill
- Smoked Turkey on an Electric Smoker
- Smoked Turkey Wings
- The Best Deep Fried Turkey Recipe

Smoked Turkey Rub
Ingredients
- 2 tbsp smoked paprika
- 2 tbsp brown sugar
- 3 tbsp Kosher salt - See Note 1 for how to adjust the salt if your turkey is already brined.
- 1 tbsp black pepper - finely ground
- 1 tbsp Thyme - dried
- 1 tbsp Rosemary - dried
- 1 tbsp mustard powder
- 1 tbsp garlic powder
- 1 tbsp onion powder
Instructions
- Mix all ingredients well.
- Coat the meat evenly.
- Allow the rub to activate on the meat for at least 30 minutes.
- Store in an airtight jar.
Notes
Nutrition
Nutrition information is automatically calculated and should be used as an approximation only. If you’re worried you could always add a side of kale.
About Your Pitmaster
Jordan Hanger is a grilling enthusiast known for bold, approachable recipes that blend American and Asian BBQ. Growing up with an American dad and Korean mom, he developed a love for fusion flavors, inspiring his brand, Ninjacue.
With over over one million followers on social media, Jordan makes great barbecue fun and accessible for everyone.

Not sure about your nutritional information on the rub. 7 gms of fat??? Also that sure is a lot of sodium!
The nutrition information is calculated automatically based on the ingredients. I would say that since this is a rub it’s not that relevant since you will be applying it to something else and then cooking it.
did you make it? I’m wondering about doing it for thanksgiving. But don’t want to ruin my turkey. I am also low salt, just omit the salt all together.
Since i brined it and thete was salt in the brine,i didnt put salt in tge rub
Smart idea. I find if you rinse the turkey after brining you should be fine, but better safe than sorry. Can always add salt at the end.
I am going to smoke a whole turkey on my pellet smoker and was wondering since the honeysuckle white turkey is already brined will your rub receipe be better if I don’t use the salt in your receipe?
Ow my man you got it going on feed 6 people today best they tasted in a long time with a Turkey added extra oranges in the cavity dang good